Mobile Marketing for Fitness GymsWe all know that come January, everyone’s going to eat better and exercise more THIS year…yeah, right. We also know that the vast majority of the well-meaning “resolution” crowd will slip back into their old habits by mid-February. And with lack of use, comes an increase in membership cancellations. So, how can you get those well intentioned couch potatoes off their butts and into the gym…and keep your profits up?
Motivating your members, and getting new members is the name of the game, and nobody plays that game better than Lightwave Mobile Marketing.
- How’d you like to deliver workout and dietary plans right into your member’s pockets?
- How would you like to alert members when there’s a slow day and bring them in for a ½ off smoothie day?
- How’d you like to grow your membership by offering weekly custom fitness routines delivered right to their phone each Sunday?
Think you’d get more loyalty, longer membership subscriptions and tons of buzz?
You better believe that utilizing the Lightwave Mobile Marketing Platform will “Pump Up” your business!
With a 97% overall deliverability rate, and with 84% of the messages being read within an hour of sending, nothing can match the power and accessibility of Mobile.
There are Two Parts to implementing a successful Mobile Marketing Campaign for Fitness Centers and Gyms:
- Building your list and
- Promoting to your list.
You can’t promote to a list that doesn’t exist so you need a Platform that has a variety of campaigns to help you do both. That way you can mix it up and keep it fresh for your members. Let’s take a look at a few campaign types that could help you build and promote to your list.
1. Build the List (partial list of possible campaigns)
- VIP List with incentives to help build your mobile list
- Hold an “instant contest” for just those present to help build your list
- Birthday Club (a second chance to make a “New Year’s” resolution?)
2. Promote to the List (partial list of possible campaigns)
- Blast out a coupon (Free personal training session!)
- QR Code on each machine –> Mobile video showing how to use the machine
- Weekly Class Schedule and Special Sessions (Pregnancy, disabled, sculpting, etc.)
- Free Smoothie when you bring a non-VIP member friend!
To find out more about how Lightwave Mobile and help you grow your bottom line.