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Retail

Mobile Marketing Platform for Retail

Just how relevant is smartphone technology in the purchasing process? A recent snapshot of smartphone users reveals the following:

  • 33% will take a photo of an item to share with others
  • 32% will compare prices
  • 27% will look for product reviews
  • 26% will scan a bar code
  • 23% will use a coupon
  • 23% will look for a coupon
  • 24% of adult iPhone users and 21% of Android users reported using a shopping app in the last three months

(Insight Express Mobile Consumer Research, September 2011)

To tap into this rushing river of mobile users during the Back to School season, you launch an ad campaign incorporating mobile text-to-win offers which both builds your list and entices prospects to come into your store to stock up on school supplies.

Over the course of the week preceding school opening, those who join the mobile list receive 20% off coupons on a variety of products, thereby increasing inventory awareness amongst the subscribers and driving in additional sales on featured products as well as complimentary items at full price.

There are Two Parts to implementing a successful Mobile Marketing Campaign for Car Dealerships:

  1.  Building your list and
  2. Promoting to your list.

You can’t promote to a list that doesn’t exist so you need a Platform that has a variety of campaigns to help you do both.  That way you can mix it up and keep it fresh for your members. Let’s take a look at a few campaign types that could help you build and promote to your list.

1.  Build the List (partial list of possible campaigns)

  • VIP List with incentives to help build your mobile list
  • Hold an “instant contest” for just those present in your store to help build your list (a la the “Blue Light Special”)
  • Anniversaries and Birthdays

2.  Promote to the List (partial list of possible campaigns)

  • Blast out a coupons featuring new items
  • Blast out coupons to move out discontinued and perishable items
  • Send links to your mobile site with product pictures and pricing
  • Use Polls and Surveys to learn more about your customers buying likes and preferences…then segment your list and offer specials to each list based upon their wants/interests.

Those are just a few of the ways you can drive customers in your door…almost at will.

To find out more about how Lightwave Mobile and help you grow your bottom line.

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