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Schools/PTA’s/EFO’s

Mobile Marketing Platform – Schools/PTA’s/EFO’s

Schools

Keeping parents informed as to school happenings and raising money are two critical tasks every school and parent association face. Nothing is more effective than mobile alerts and marketing campaigns to get the job done.

An emergency parent meeting is called or just a notice about the new morning drop-off policy needs to be distributed…BAM! A text message is sent out to the parents and within minutes, everyone’s informed.

To get parents excited about the upcoming Silent Auction Fundraiser, texts are sent out over the weeks preceding the event letting parents know about items to be auctioned and noting the individual/company that donated the item.  This makes it easier to get businesses to donate knowing that they will receive extensive publicity both before and during the event, it makes it more fun for the parents as they get excited about which items they plan to bid on and it raises more money for the school as more parents participate and the energy level is higher during the auction itself.

There are Two Parts to implementing a successful Mobile Marketing Campaign for Schools, PTA’s and EFO’s:

  1.  Building your list and
  2. Promoting to your list.

You can’t promote to a list that doesn’t exist so you need a Platform that has a variety of campaigns to help you do both.  That way you can mix it up and keep it fresh for your members. Let’s take a look at a few campaign types that could help you build and promote to your list.

1.  Build the List (partial list of possible campaigns)

  • Parents opt-in to get notifications
  • Parents of Sports Teams

2.  Promote to the List (partial list of possible campaigns)

  • Blast out special event invitations
  • Send out meeting reminders
  • Notify the Parents for donations
  • List items up for auction at the fund raiser to create anticipation and excitement

Those are just a few of the ways you can up your communication with parents and staff and help raise additional funds.

To find out more about how Lightwave Mobile can help you keep things on track and fill the coffers.

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